Friday, May 25, 2007

The Latest Buzz on La Belle Helene




Here is a lovely video of La Belle Helene Grimaud playing a Schumann piano concerto on YouTube. For some reason they won't let people embed, so follow the link.

The newest buzz is that La Belle, at the height of her musical career
is the New Brand Ambassador for Montblanc.

"NEW YORK, May 23, 2007 /PRNewswire via COMTEX/ -- Helene Grimaud is acknowledged as one of the best pianists of her generation. The public loves her and musicians respect her. In 2007, Helene Grimaud was named one of the international brand ambassadors for Montblanc and the new face of an extensive advertising campaign.

I expect that her wild wolf refuge may benefit from this, although of course I'm only guessing. As a poet I like fancy pens, although I don't have one. I guess it's the same thing as artists drooling over lofts and having to work in box cars and chicken coops while lawyers live in their lofts and play hip hop music. The world, I am told- isn't supposed to make sense.

At any rate, Viva la Montblanc and may you feed a lot of wild wolves this year. BTW the Mont Blanc homepage has one very hot picture of La Belle. Here is more info via their homepage and apparently they have a classical music award program as well as fine products so I underestimated La Belle's role.


"Montblanc has appointed the world-class Pianist Hélène Grimaud as new Brand Ambassador of Montblanc’s arts & culture projects like the “Prix Montblanc”. The Prix Montblanc is another celebration of an award given by Montblanc to award and encourage young classical music talents who have shown tremendous efforts and contributions to the development of arts and culture."

5 comments:

She Who Flies said...

Oh I'll have to check that Hélène video out. And of course, I love Montblanc pens :-) What a great match!

d. chedwick bryant said...

About a year ago, I saw a really nice print ad for Mont Blanc --Johnny Depp all spruced up with pen in hand, and I believe it was tied in to some charity.

They make some decent perfume too, and bath products.

But without a doubt Hélène makes the most lovely spokesperson for the brand.

Princess Haiku said...

Ched- I am starting to want a Montblanc pen and I am not vulnerable to advertising. Ordinarily, I cut labels off my clothes etc. Ah, the dangers of iconic imagery. I think they have a winner here.

Jackie said...

She is an amazing pianist.

I always wanted a Montblanc pen but after years of writing with a ball pen I wonder what my writing would look like now.

Princess Haiku said...

I fear that beautiful handwriting is becoming a relic of the past.

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